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Sol de Janeiro is kicking off summer early. And yes, in case you're another Sol de Janeiro fan wondering alongside the rest of the beauty community: The eau de parfum has the same scent as the iconic Brazilian Bum Bum Cream also known by its followers as "Cheirosa '62". Though this time, the fan-favorite Cheirosa '62 fragrance received a very luxe upgrade. Even the eau de parfum inside the bottle has a sunlit-from-within glow to it. Since — like the cult-favorite body cream , haircare collection , and candle that came before it — the SOL Cheirosa '62 Eau de Parfum is inspired by Brazil. We wanted to do more than create a delicious fragrance — we wanted to capture the warmth and sensuality of Brazil in a bottle," explained Heela Yang, Sol de Janeiro's CEO and co-founder, in a press release. So, what does all this warmth and sensuality smell like? However, its delicate heliotrope and jasmine petal notes are tucked into the middle, with the dry down melting into the scent you probably recognize best if you've ever smelled the lotion : salted caramel and vanilla, with a touch of sandalwood. With each mod, our objective is to ensure that the end result has the same scent as the Brazilian Bum Bum Cream," Camila Pierotti, founding partner at Sol de Janeiro, explained in a press email quote. Basically, it's a fragrance worthy of its spot as Sol de Janeiro's first eau de parfum.
An attitude. Brazilians love to be cheirosa every day. Being cheirosa , along with bright, joyful and full of life, are the essence of our brand. We love that the full-on sensorial experience that our products create, make you smile and encourage other to smile too.
